BUS150: Hybrid, 16-week course. Free digital textbook.
BUS 150 Marketing
Pre-/corequisite: Reading proficiency
Marketing is an introduction to marketing sensing, interpretation, value, creation, analytics, feedback and control. This course considers what is happening in the marketplace, interprets those happenings to create value directed at satisfying the needs and wants of consumers through yhe exchange processes. (S,S,Su,O)
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